By max June 9, 2023
Initially, online shopping was all the rage. Customers were okay with websites that had slow loading speeds or unattractive interfaces. But with a majority of customers shopping online and Spotify alone hosting more than 2.5 million stores, the competition is getting tougher than ever. Customers are demanding a well-maintained, clean, and intuitive website that offers them a seamless shopping experience. This means businesses need to improve their online presence and the website’s appearance to grow their brand online.
Shopify Marketplace Integrations is one such way to improve your website’s look and function. You might wonder what’s the need for Shopify Integrations when Shopify is sufficient for setting up your eCommerce store. To boost your website’s performance, you need to integrate different extensions into your eCommerce store. To download these, you need Shopify’s Plus plan, as the Basic version doesn’t support all add-ons.
What is Shopify Marketplace Integrations?
Shopify Integrations add new features to your eCommerce stores, enhancing their functionality and making them more appealing to your customers. It improves your customers’ shopping experience with your store, thus increasing your conversions and revenue. These integrations can be installed with few clicks and are super easy to integrate with your store. Here’s how they can help grow your eCommerce store.
Shopify Marketplace Integrations: What they can do for your eCommerce stores
Improve Customer Support
Shopify’s chatbot and custom contact form come in handy for eCommerce stores that receive multiple queries. Your customer experience plays a crucial role in building your online presence. Fortunately, Shopify offers extensions that can improve your customer experience and allow them to resolve their concerns easily.
Email Marketing
Shopify has extensions that allow businesses to collect customers’ emails. Your customers can input their emails to get regular updates from your store. You can also use Shopify’s integrations to send re-stock alerts. Notifying customers about a new product, upcoming stock, or other latest updates will help you grow your sales and revenues.
Improved Aesthetics
Aesthetics can make or break your brand. Customers want attractive pictures in your listing. Pleasing aesthetics do not just mean quality pictures, but your overall storefront design matters too. Customize your Shopify store with Shopify Integrations. Your store’s design and listing must be aligned with your brand’s identity.
Now that you know what Shopify Integrations can do for your eCommerce stores, let’s check out a few popular integrations for your business.
Popular Shopify Marketplace Integrations for your business.
Optimize Your Store for Google Search Results
Google shopping doesn’t need any introduction. Being one of the largest search engines, it’s gained immense popularity in the last few decades. Optimizing your listing for Google search results can boost your visibility significantly.
For eCommerce stores planning to extend their reach to a wider audience, Shopify’s Google Feeds integration is the ultimate solution. It lets you display your product listing on Google search results, thus helping you cover a wider market.
Create Stunning Landing Pages
Converting your visitors into your customers requires much more than a simple Shopify store. Shopify landing page builders allow store owners to improve their store’s aesthetics. You can customize your storefront to make it look relevant to your brand’s identity. PageFly is our best pick for creating landing pages for your Shopify store.
Using this drag-and-drop page builder, you can add creative elements to your store, such as animations or slideshows. The extension offers pre-built templates, which enhance your website’s look. The themes have a responsive design, making them compatible with all screens.
Add a Customer Review Widget
Customer reviews work as word-of-mouth marketing. Your website visitors are more likely to convert if they can see the product reviews on your page. Shopify Integration marketplace has extensions that let you deploy a customer review widget on your storefront, enabling your visitors to check the reviews from previous customers before making a buying decision.
You can also invite your customers to publish reviews with the original product photos, thus creating a bigger impact on your prospects. Shopify’s Vitals for product reviews and cross-selling is the best choice for adding a customer review widget on your store, importing reviews from other websites to Shopify, and cross-selling.
Sell on Other eCommerce Platforms
While Shopify is one of the largest eCommerce marketplaces, other platforms present many interesting opportunities for online businesses. Amazon, Etsy, eBay, and Walmart are a few platforms where you can run your online store to boost sales and increase your visibility. Fortunately, you don’t need to set up your business on these sites separately.
You can sync your Shopify inventory with Amazon and have your product listing uploaded on this eCommerce marketplace automatically with Amazon Shopify integration. Likewise, you can sell your products on Walmart, Etsy, eBay, and other reputable eCommerce marketplaces using Shopify’s integrations.
Some popular eCommerce marketplaces and other platforms that are compatible with Shopify include:
- Etsy
- HubSpot
- WordPress
- Wix
- QuickBooks
- Amazon
- eBay
It has individual integration for each eCommerce marketplace and other software solutions. The integration is quite simple. You can download the integration from the Shopify Integration marketplace, activate it, and you are good to go!
Calculate Shipping Cost
Now you no longer need to calculate shipping costs manually or contact your delivery agent to collect shipping quotes for different locations. Shopify has integrations that enable store owners to automate this calculation. Shipeasy calculates the shipping cost based on the product’s weight, customers’ location, zip code, and other factors.
The add-on is integrated with Shopify and calculates the shipping cost for each product, allowing store owners to display an accurate price on the checkout page. The extension works in all countries supported by Shopify and can display rates in all supported currencies. This makes it a useful tool for store owners with a global clientele base.
Generate Invoice and Refund Slips
Shopify’s Vify extension can generate invoices, refunds, and packing slips within seconds. This automated invoice generator saves you time in entering the customers’ data manually. You can also customize invoice templates to generate invoices that reflect your brand’s identity.
The best part is this extension sends the invoice to the target customer, vendor, or third parties automatically. You can configure the settings to send the printed invoices for all or specific orders. It supports multiple languages and currencies. The extension has a free version that supports customized templates, bulk processing, 50 latest order, and more. You can buy the paid versions for more functions.
Optimize Your Images for Better Ranking
Your website’s loading speed has a significant impact on your customer experience. Getting repeat customers requires an optimized store that ranks well in the search engines and helps you attract your audience’s attention. One thing that can slow down your website’s loading speed is the heavy images.
If you compress them, you lose the picture quality. And if you upload too many large image files, your website’s loading speed will be affected. Fortunately, Shopify has integrations that can optimize the images on your website for SERP ranking. Some extensions have free plans that allow users to optimize up to 50 images a month. If you upload a large product listing, you can choose its premium plan.
Create a Loyalty Program
You may have seen loyalty programs offered by Shopify store owners. These allow customers to rack up their points by buying more from the same seller. They can redeem these points for a free product or get a discount on a selected item.
The loyalty program isn’t just for your customers that buy regularly from your store, but for those who share your profile or latest offers on their social sites or customers that write a product review. You can customize the reward system for your business.
Develop Your Integrations
If you want a customized extension that adds unique features to your eCommerce stores, consider developing your own integrations. People with coding knowledge, especially those specializing in HTML, JavaScript, and other programming languages can build their add-ons and integrate them with Shopify to enhance their store’s functionality and appearance.
If you experience any issues creating an app, contact the Shopify customer support team for assistance. Likewise, you can integrate third-party solutions with Shopify to make it better. Fortunately, Shopify is compatible with third-party apps and themes, allowing you to choose from an extensive range of add-ons available within and outside this eCommerce site.
Optimize Your Shopify Store for Better Ranking
Just like an image optimizer, Shopify has extensions that optimize your website for search engine ranking and loading speed. From landing pages to URLs, these extensions optimize all parts of your online store, ensuring that your website loads quickly and offer a seamless customer experience.
Bottom Line
Shopify’s integrations come in handy for store owners that want additional functionalities for their store or a customized storefront design. These tools allow you to optimize your store for your target audience and the search rankings.
These integrations provide the easiest and the fastest way to sell a large volume of products on the world’s biggest and most popular eCommerce marketplace. You don’t need to be a tech-savvy user or coding specialist to use Shopify. These integrations have made the platform smooth and easy to use.